Interactive Art is the Best
Genetic Moo

Summary

In this book launch for the Computer Arts Society, Genetic Moo, the collaborative duo of Nicola Schauerman and Tim Pickup, discuss why they believe interactive art is the most expansive of art forms. They trace their evolution from experimental film and coding to full-time interactive artists, explaining how their work uses sensors, projection and code to create responsive digital ecosystems that change in real time. They contrast their open, playful installations with more passive immersive spectacles, arguing that agency, collaboration and surprise matter more than polished effects. They share their low-cost, modular approach, their belief in accessible tools such as Processing and everyday webcams, and their commitment to creating spaces where children and adults can experiment together. Drawing on pieces such as the starfish, Microworld and Magic Place, they reflect on how audiences become co-creators, how darkened rooms encourage imaginative engagement, and why joy remains a vital artistic aim in the twenty-first century.

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